For years, Intel and AMD have been battling to gain supremacy in the chipset market. The latest plan from AMD is the introduction of slightly slower but much cheaper and high performance chipsets, than equivalent Intel products. These budget chipsets are targeted at Windows 7 and Intel is not back even.

The battle begins with AMDs launch of 785G chipset to compete with Intel’s G41 chipset. But Intel quickly came back with another chipset P55. The basic criterion of comparison between AMDs’ 785G, Intel’s G41 and P55 is the cost factor.

For this purpose AMD 785G was chosen with AMD Athlon II X2 Dual Core processor and for Intel’s chipsets Intel Core i5-750 was used. It was found that P55 chipset was two and a half times more expensive than the other two set ups.

The three chipsets offers their own benefits but when pitted against each other, it is then one can measure the competency and by comparing the features one can conclude which is the best amongst them.

• Memory testing – For memory testing a utility CPU-Z was used, which determines the performance features as well as memory. According to CPU-Z, the AMD chipset system showed 47 nanoseconds of memory latency, whereas the Intel G41 system showed 84 nanoseconds almost twice as slow as AMD. But on the other hand Intel P55 showed 41 nanoseconds latency, easily surpassing AMD one. So when it comes to memory testing Intel won the battle.
• Memory performance – For this purpose, Stream, a utility measuring throughput was used. With Stream, AMD system during a copy operation showed 12223 Gbits/second of throughput, while Intel G41 managed only 5499 Gbits/second of throughput, less than half of AMD. The Intel P55 managed 11627 Gbits/second of throughput, not as fast as AMD but still IS good. So AMD is better in memory performance.
• Video performance testing – For this purpose Tech ARP's x264 HD Benchmark utility was used and also the frame rate performance was used. The AMD 765G was able to encode 38 frames per second; Intel G41 was able to encode 30 frames per second, which is slower than AMD. For P55, a video card is required and then it can encode 36 frames per second. Hence, AMD outshines Intel here.

Intel and AMD have chosen different paths altogether, with Intel going for GHZ and memory paths efficiency whereas AMD looking to cache and design elements